As part of a 48-hour design challenge, I took on the task of increasing Yatra’s revenue by improving its booking experience. I introduced a feature for upselling additional related amenities—like spa access or early check-ins—at the hotel and holiday package checkout stage. My goal was to enhance user satisfaction and boost the average revenue per user (ARPU). I conducted exploratory research, assuming a diverse user base aged 18–65, and focused on delivering a more tailored experience. This solution not only improved the booking journey but also created opportunities for personalization, user delight, and increased business value.